About Vytalogy

Our journey to

At Vytalogy Wellness, we push the limits of what's expected and relentlessly pursue innovation. Every day, our products bring vibrant energy to life. We’re innovating to surpass our consumers’ expectations and bring them unparalleled products that are even better than before.

We tether our passion for invention to precision and high standards. We evolve and iterate to make each and every one of our vitamins, minerals and supplements work better and better, improving our consumers’ journeys to wellness.


Science + Technology drive every product we make, and always will.


We’re committed to transforming consumers’ lives through products that make a difference.


We pay attention to every detail from ingredients to testing because quality is non-negotiable.


On January 11, 2022, Natrol and Jarrow Formulas, two leading vitamin and supplement brands, officially came together under our new company name, Vytalogy Wellness. Our incredible brands – Jarrow Formulas and Natrol – have been helping consumers achieve their wellness goals for more than 85 years. They are recognized as trusted, long-standing leaders in the vitamin and supplement industry.

Since their founding in 1977 (Jarrow Formulas) and 1980 (Natrol), these popular brands have earned a large and loyal customer following based on their top-quality and scientifically-supported products. A modern wellness company, Vytalogy is a portfolio company of New Mountain Capital, LLC.